Hotel SEO Services
Running a hotel today comes with real challenges — seasonal demand shifts, intense competition, and heavy reliance on third-party booking platforms that eat into your margins. With our tailored hotel SEO services, you can regain control of your visibility and revenue.
We help your property appear when travelers are actively searching for accommodations like yours. By targeting high-intent keywords, optimizing for local and travel-related searches, and improving your website’s conversion potential, we drive qualified traffic that turns into direct bookings
Trusted by top brands
Our hotel SEO services deliver results that
exceed our clients’ expectations
Higher rankings
Their team did an SEO audit and ran link building campaigns that helped us improve our organic traffic, conversions, and search rankings. We were glad to work with them because of their great understanding of SEO and the customized solutions they provided.
More organic traffic
SeoProfy did an excellent job for our guided tours website. They analyzed the pages, performed keyword research, and wrote brand-new content in English, Spanish, and German. This all resulted in more high-quality traffic for our site.
More sales
SeoProfy has helped us increase sales from organic traffic, improve retention rate, and boost search engine rankings. They were professional, responsive, and detail-oriented. Moreover, their team provided clear communication and updates.
How do SEO services help hotels get more bookings?
With professional SEO services for hotels, you can get more eyes on your businesses in search engines like Google. SEO helps you target high-intent keywords, optimize for local searches, and create content that captures the attention of potential guests.
For example, if someone searches for a hotel with a particular feature in a specific location, the likelihood they will make a booking is very high. That is the exact reason why you need to use optimization tactics in your marketing strategy. SEO will enable you to get:
- More high-quality traffic
- Better visibility in local map packs
- Higher chances of direct booking
- Improved positions for your target keywords
Another point to remember is that SEO results are evergreen. That means you will continue to reap the benefits long after you’ve optimized your site.
SeoProfy: Award-winning hotel SEO company
Our hotel SEO agency understands how tough marketing can be in the hospitality business. That’s why we take the time to create a custom strategy exactly for your business that will bring the right visitors to your hotel website. In a nutshell, our goal is to help you show up in the searches that matter.
All of our experts constantly track any changes that happen in Google’s algorithms to keep your strategies fresh and up-to-date. Here’s what else makes us stand out:
- Data-driven approach
- Custom SEO strategies
- Unique in-house tools
- Expertise in local markets
We work with companies from:
Hotel SEO services
Content creation
Great content is one of the best ways to attract more visitors to your website. Blog posts and updated pages highlighting features of your hotel, local landmarks, and frequently asked questions by guests, attract prospective clients who are looking for such information.
Our content team helps you connect with travelers and covers the topics they are interested in masterfully. We also naturally weave in relevant keywords, so your content earns a high ranking, attracts the right audience, and drives more online bookings to your hotel business.
Technical SEO
Technical SEO directly impacts your visibility in search results and how users experience your site. When your website loads its pages fast, functions well on mobile gadgets, and has no technical issues, then it’s more likely that your visitors will want to book their stay with you.
At SeoProfy, we address all the mentioned technical aspects. We check site speed, optimize for mobile, also fix broken links, and add structured data so search engines understand your content better. That leads to happier visitors and higher ROI for your hospitality business.
Keyword research
With the proper key terms, your hotel will pop in searches that connect you with your ideal customers. When you optimize for relevant phrases like “best hotels in New York,” more travelers can locate you, and you’ll have better chances to convert them into guests.
Our team uses specialized tools like Ahrefs to find high-value keywords in the hospitality industry. We also check what your competitors are doing, spot search term opportunities that they have missed, and add them to your content to drive organic traffic to your site.
On-page SEO
On-page SEO means making sure your content, titles, and images are all optimized well to attract more customers. It also involves tactics like internal linking and improving site structure, so visitors can easily find the information they need about rooms and amenities.
Our hospitality SEO agency uses the best on-page practices to increase your site’s relevance for users. We enhance your site structure with optimized headings and use internal linking to connect related pages. This will strengthen your site’s navigation and improve rankings.
Link building
Backlinks are an important ranking factor in any industry, and hospitality is no exception. Even if you already have a few reputable websites linking to you, it’s important to get more high-quality backlinks so that you can rank higher in search results and outrank your competitors.
SeoProfy offers advanced off-page SEO services and has established relationships with authoritative websites in the hospitality industry. We help hotel owners secure valuable links to strengthen their credibility, improve search engine rankings, and also drive more referral traffic.
Local SEO
Travelers who look for rooms in their destination will most likely use certain location-based keywords in their thorough searches. They also often use Google Maps to check if the hotel is located in their desired area. This all explains why you need to focus on local SEO for hotels.
Our SEO experts help your hotel stand out in local searches by optimizing your Google Business Profile. This gets you seen in the “hotel pack” listings, powered by Google Travel. Being featured here means more eyes on you and higher chances to turn lookers into bookers.
Experienced SEO specialists for your hotel business
When you work with us, we’ll only assign experts to your project who know the hotel business inside out. These specialists will focus on advanced local SEO strategies to put your hotel right in front of travelers ready to book.
But that’s not it. They’ll also monitor the changes in your SEO performance and keep you informed on your progress in search engine results.
Fast communication across multiple channels
Trust & Partnership
When you work with HitHighs, you’re not just hiring an SEO service — you’re gaining a committed growth partner. We take the time to understand your business, your market, and your goals, ensuring every strategy is tailored, transparent, and built for long-term success.
Communication & Support
At HitHighs, fast and clear communication is non-negotiable. We stay proactive, responsive, and accessible across multiple channels so you’re never left waiting for updates. From regular progress reports to quick support when you need it, we keep you informed at every step.
Results-Focused
We don’t chase vanity metrics. HitHighs focuses on what truly matters — sustainable rankings, quality traffic, and real business impact. Every action we take is aligned with ROI, ensuring your SEO investment delivers long-term value.
Our hotel SEO process
Start with a complimentary call
Our first step is to schedule a 30-minute meeting with you and learn more about your goals and expectations.
Audit your hospitality website
Then, our hotel SEO agency conducts an audit using our proprietary in-house tool called Search Analytics. We will go over some 300-plus data points on your site and see what fixes need to be done.
Create a custom strategy
Based on the insights from the audit, we’ll come up with a tailored search engine optimization plan. We’ll align it with the goals you’re trying to achieve, be it more website traffic or better local search rankings.
Organize the workflow
Next, our hospitality SEO company will set up an action plan with daily and weekly tasks for your team. Our management will oversee their completion and make sure the whole process goes right on schedule.
Review weekly progress
Every week, we will forward the report to you with key metrics. Additionally, we will arrange regular meetings with you to discuss the outcomes and further course of action.
Get your custom SEO roadmap
Don’t wait while your competitors continue getting thousands of clients online! Contact our SEO agency to optimize your website with:
- Comprehensive audit and regular monitoring
- Detailed SEO strategies tailored to your goals
- Clear action plan with predictable results
10x
average organic traffic growth of hithighs clients
Our SEO tools drive better results
Aside from the on-the-market SEO tools, our SEO agency for hotels uses in-house tools that help us get a real picture of how your website is performing. These insights let us build personalized strategies that make your hotel stand out in the competitive hotel industry.
LinkChecker.PRO
Continuously audits backlink profiles to identify broken, toxic, or underperforming links that negatively impact rankings and traffic.
SearchAnalytics.ai
Transforms search data into actionable insights, helping accelerate SEO decisions and optimize performance with maximum efficiency.
Matrix (Internal Tool)
Centralizes SEO execution by managing tasks, workflows, priorities, and collaboration across the entire campaign lifecycle.
WatchDog (Internal Tool)
Automatically monitors websites and domains for critical changes that could affect rankings, visibility, or technical health.
KeySemantics (Internal Tool)
Analyzes Search Console data to uncover high-impact keyword opportunities that can drive faster, scalable organic growth.
case study
See the impact our strategies made on businesses
Audience and lead growth for a service-based business
Using HiThighs’ custom social media management strategies, we dramatically increased brand visibility and engagement—resulting in a 716% increase in profile reach and a 900% growth in qualified leads generated through social platforms.
Our focused, data-driven approach helped the brand reach the right audience, spark meaningful engagement, and turn social visibility into real business results.
99% CLIENT SATISFACTION
Why businesses rely on HitHighs for long-term SEO success
Client-recognized strengths:
⭐ 5.0 88+ reviews
Frequently Asked Questions
How long does it take to see results from hotel SEO efforts?
You can start seeing the initial results from SEO in about three to five months. This, however, depends on such factors as:
- The age of your website
- Its existing performance
- Local competition
For more noticeable results, expect it to take even longer, from six to nine months.
How much do SEO services cost?
A professional hotel SEO company may charge anywhere from $3,000. Again, it will vary based on your business’s size, expectations, and location.
If you are a bigger hotel chain that serves customers globally, the price for SEO services can be more expensive—as it factors in advanced strategies, content localization, and geo-based keyword mapping. For this, an international SEO company would charge higher rates, starting at $10,000 and going up from there.
Can an SEO agency help hotels rank for local searches?
Yes! If you partner with the best SEO company for hotels, it can surely help you rank in local results. Its specialists target relevant local keywords like “hotels near me” and optimize your Google Business Profile so you can appear more prominently in map packs. Additionally, they check if your NAP details are consistent and add local schema markup to your site.
How can I measure SEO performance from SEO services?
You can measure SEO performance by looking at reports from your agency. They’ll usually cover things like:
- Organic traffic
- Keyword rankings
- Conversion rates
But if you want to check on your own, you can use tools like Google Analytics to track your metrics. Alternatively, you can track your position manually by typing in your target keywords and looking at SERPs (search engine results pages).
Work with the SEO partner your competitors wish they had chosen earlier
+420%
Revenue growth achieved through strategic SEO execution