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Case Study: Scaling an Auto-Detailing Brand in One of Canada’s Most Competitive Cities

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LOCAL SEO & PERFORMANCE CASE STUDY

How a Calgary AUTO DETAILING BRAND went from invisible to fully booked

Hit Highs rebuilt this detailing company’s web presence from scratch, stacking Web Design, SEO, Content, and SMM into one growth system that now drives predictable bookings in one of Canada’s most competitive cities.

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CLIENT SNAPSHOT

Auto detailing studio in one of Canada’s busiest cities.

When this Calgary-based detailing brand came to Hit Highs in 2024, they had no meaningful online presence: no real website, no SEO, and no predictable channel bringing in new bookings.

In less than 16 months, we rebuilt their digital foundation and turned organic search and social into a reliable acquisition engine.

Web Design Web Development SEO (On-Page & Off-Page) Content Creation Social Media Management

What changed after Hit Highs stepped in?

We didn’t just “do SEO.” We rebuilt the full acquisition stack so every component — website, content, backlinks, and social — supported one goal: more booked details and coatings at healthy margins.

Metric
Before Hit Highs
After 12–16 Months
Organic keywords
13 keywords ranking
548 keywords (+4,115%)
Search impressions
No meaningful visibility
475,000+ impressions
Organic clicks
0 clicks / month
3,320+ total, growing monthly
Average ranking position
~70 (buried on page 7)
25.8 average (many page-1 terms)
Bookings from organic
Untrackable, mostly referrals
Predictable weekly leads from SEO + SMM
HOW WE DID IT

The Hit Highs execution stack.

Instead of random tactics, we followed a simple sequence: build a clean foundation, make the brand discoverable, then scale what converts.

Phase 1 · Foundation

Web Design & Development

We launched a fast, conversion-focused site tailored to car owners, not designers.

  • Service-specific pages for detailing, ceramic, PPF, polishing, interiors.
  • Clear CTAs: call, quote request, online booking.
  • Tracking stack: GA4 events, form and call tracking.
Phase 2 · Visibility

SEO & Content Engine

We mapped demand across Calgary and built content around real search behavior.

  • On-page SEO for all service and location pages.
  • Blog content on winter prep, salt damage, ceramic vs waxing, etc.
  • Off-page pushes: citations, niche edits, local backlinks.
Phase 3 · Scale

Social & Creative

We used social proof and content to turn visibility into booked jobs.

  • Before/after reels and UGC from real customers.
  • Seasonal offers promoted via Instagram & Facebook.
  • Retargeting warm visitors and past clients.

“Within the first year, we went from relying on word-of-mouth to actually seeing people say they found us on Google every single week. Hit Highs handled everything — website, SEO, content, and our socials — so we could stay focused on the cars.”

Owner, Calgary Auto Detailing Studio
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